Coaching

Do you want to quickly enhance your skills to effectively deliver strategic, proactive, and innovative communications for your organization?

Do you want to champion the power of communications to elevate your organization’s brand? 

Do you want to inspire your communications team to “rally behind the possible” and embrace the critical role that communications play in fulfilling your organization’s mission and business objectives?

If ‘yes’ to any or all of these questions, below are a series of ½-day virtual or in-person workshops that will do just that. 

Brought to life with interactive discussions, exercises, and case studies, these workshops will provide skill development to immediately apply to your work. 

They also offer practical communications tools and templates for your exclusive use.

The beauty and beat of branding

  • What is branding 
  • The benefits
  • How to create an effective brand strategy
  • What is master messaging and a one-voice culture of storytelling

The essence of communications strategy 

Communications and Marketing Strategy
  • Why communications strategy is important
  • The steps before preparing a communications strategy
  • The essential parts of a sound strategy
  • How to measure success

The art of earned media

Media Relations
  • The benefits of proactive media relations
  • Emerging issues and trends in the media
  • The art of storytelling and ways to pitch a story
  • Leading the interview and sharing a compelling narrative

The savvy behind social media

  • Social media trends
  • The elements of a social media strategy
  • Best practices for implementation, engagement, monitoring, and community management
  • How to measure success

The science of communications measurement

Media measurement
  • The benefits of communications measurement
  • How to move from tasks completed to key performance indicators
  • Creating a measurement framework that gets to the ‘so what’ 
  • Best practices for reporting on your measures of success

Taking Your Writing from Good to Great

Writing and Editing
  • How to turn ideas and complexity into a compelling narrative
  • The golden rules of writing and across various mediums
  • Exercises to become more confident and comfortable writers
  • Sources and writing frameworks 
Thanks to a series of workshops led by Jennifer, our Corporate Communications Team discovered the power of communications to elevate the London Health Sciences Centre brand and brand benefits along with critical new ways of working. Thanks to her knowledge and techniques, the team felt invigorated by her ‘can-do’ attitude for achieving bold objectives while arming themselves with essential new skills.

-Paul McIvor,

Chief Corporate Communications Officer, London Health Sciences Centre

Contact me to learn more.